Bottom-up Approach

We believe in a holistic and investigative approach to understanding and solving China business opportunities and problems. This view has influenced how we’ve structured SmithStreet to best deliver results. Our teams are based on the ground in Shanghai and they consist of both Chinese and foreign nationals. Getting the best results requires local knowledge as well as familiarity with international practices and perspectives.


Our staff also has the right mix of EQ and IQ to insure that they are able to connect with people and ask the right questions.  Each of our interviewers is a highly trained professional with a deep understanding of the industry they are analyzing.  This allows us to be investigative and iterative in our interview process, constantly delving into new topics and confirming new information as it arises, providing our clients with unique, valuable insights into the China market.  


Our holistic approach allows us to look up and down the value chain, as well as across it to competitors and even to indirect stakeholders such as regulators, trade groups and academia. We identify and talk to the people who matter in order to develop market insights and actionable strategies and tactics. In addition, we work closely with our clients throughout the engagement, which is as necessary as it is useful. China is constantly providing our clients with surprises that can quickly change the focus of a project. Our collaborative approach allows us to quickly adapt and refocus our attention to where the highest ROI is for our clients.


“What makes our job so fun and challenging is the dynamism of nearly every Chinese market. These markets can be daunting, but cutting through to the core issues is what we do best. The Chinese market, as a destination for sales rather than exports, will be one of the key stories for the 21st century. How prepared are you for the rise in consumer and business consumption and what are you doing to best position yourself?”


How Our Clients Benefit From Our Work


China Growth

China is not monolithic and more closely resembles a mountain range, than a discrete mountain. Add to that the rapid pace of social, economic, political and cultural change, and you will have a terrible mess on your hands thinking of China as a whole. Doing well in one province doesn’t necessarily guarantee success in another. SmithStreet can identify and define new markets, consumers and product opportunities that drive top-line growth. Which of your products are right for the market and how do they need to be localized? What new markets, demographics, or regions are ripe for expansion?


China Entry Strategies

You will need a China roadmap once you decide to enter this market.  It’s not just when and where you start your business, but what legal and regulatory obstacles need to be considered and if a partner (and who!) is really the best long-term strategy. SmithStreet helps our clients understand the best opportunities and how to get there, without stepping on the mines hidden along the way. Asking, “How should we enter China?” is like asking, “What clothes should I wear today?” There are a lot of answers, but not all are right for each situation.


Go or No Go Decisions

“There are 2.6 billion feet here, if I could just sell one pair of shoes to each of them…”

The Chinese market has been in the dreams of businesses for hundreds of years, much more so in the last 20 years. However, is the market really ready for your products/services? What are the unique characteristics you need to understand in order to be successful? Should you even bother? Based on your unique needs and strengths, we will work with you to determine if the opportunity is simply unmissable or better left to those looking to turn a big fortune into a small one.


Ad-Hoc Projects

Have a particular problem, challenge, opportunity or issue you are facing? Talk to us and we’ll help plan a way for your organization to turn that from a point of pain to an opportunity. We take creative approaches to solving special problems because it’s not only the best approach to the market, but also the most fun.


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