Impact Stories
Providing One-Stop Solutions for Client’s E-commerce Business 为一家世界500强公司的某个产品电商业务提供综合解决方案
Reviewing and Benchmarking Remuneration to the Agency Partner according to Service Scope and Quality 根据服务范围和服务质量对客户的数字营销公司进行评估来确定合理报酬
Mapping Out a Light Luxury Brand’s E-commerce Market Potential and Entry Strategy in China 为某轻奢品牌分析中国电商潜力并制定进入中国电商市场策略
Evaluating Portfolio Brand Strategies against Consumer Needs and Sensitivities, for a Global Luxury Group 为一家国际知名奢侈品集团分析不同消费者的心理行为,来制定其旗下各种品牌的不同发展策略
Identifying E-commerce Partner(s) and Supporting Business Operation for a Major International Consumer Care Brand 为一家全球领先医疗集团的消费者保健品牌入驻电商平台寻找合作伙伴并支持其运营
Developing a “The Trust Advisor” Training Program to Improve Store Service for a Luxury Group 为某奢侈品集团进行“直达人心的沟通”培训,以提高店员的服务水平
Finding the Right Partner for an Apparel Specialty Retailer(s) in China 为服装专营零售商在中国寻找最适合的合作伙伴
Implementing Digital and E-commerce Engagements to Boost a Premium Brand’s China Sales 作为一家美国知名女装品牌的中国数字营销伙伴,帮助该品牌在活动期间大幅提高了美国直邮的销量
Understanding Chinese Consumers’ Behavior of Shopping on Official E-commerce Website of Luxury Brands 了解中国消费者在奢侈品的官网上的购物行为
Building a Practical Store Roll-out Plan and Investment Business Case for a Premium Fashion Retailer 为某高端时尚零售品牌制定实体店开店计划和商业投资案例
Ingredients --- Assessing New Beauty Business Opportunities in China’s Premium Specialty Channel
Ingredients --- Commercial Due Diligence for a Leading Luxury Group
Ingredients --- Building the Case for China E-Commerce for a Luxury Lifestyle Brand
Dishes --- Implementing China E-Commerce with Overseas Fulfillment as a Distribution and Marketing Channel
Ingredients --- Identifying Customers and Market Entry Point for a Youth Lifestyle Brand
Menu --- Building the Investment Business Case for China for a Specialty Apparel Retailer

More >>


SmithStreet’s Consumer and Retail practice helps you identify and appeal to your customers in China.

China’s consumer market is constantly evolving, as sophisticated consumers upgrade their demands new consumers with more basic needs are constantly entering the market. We believe that success in this environment depends on having a clear understanding of what your consumers want, how their preferences are changing, and how the market is adapting. In this dynamic environment, our investigative, bottom up approach to interviews is highly effective for taking the pulse of consumers and the market and providing you with the clarity you need to develop your market entry or growth strategy.

We work with clients who are entering the market for the first time, as well as those who are looking for new opportunities to grow their existing business, and offer end-to-end strategy consulting services from initial market evaluation to implementation. Some of the services we provide to our clients are:

Ingredients (Market Assessment) - Know Market Well 

  • Identifying and mapping out your target consumers
  • Sizing your total market opportunity, or pockets of opportunity
  • Understanding consumer needs, purchasing decisions and approach to retail channels
  • Evaluation of consumer reactions to your brand and product

Menu (Strategic Planning) - Map Plan Out

  • Setting the right price for the China market
  • Evaluation of localization adjustments / product development needs
  • Determining the role of e-commerce in your China expansion
  • Mapping out distribution, through traditional channels or e-commerce

  • Determining whether to partner or self-operate

  • Building a business case for China market entry through self-operation

Dishes (Implementation) - Get Things Done

  • Designing digital marketing campaigns and launching the campaigns  

  • Determining optimal organization structure for market entry/growth

  • Finding the right partners for a brick-and-mortar and/or e-commerce entry or growth

  • Opening and managing online stores on the main e-commerce platforms

While we have worked with clients across a broad spectrum of consumer goods, we have developed particular expertise in several categories:

  • Retail apparel and accessories
  • Luxury goods
  • Food & Beverage
  • FMCG
  • Consumer electronics

  • Hospitality

Please see our previous work in "OUR CASES" and request Chinese version by email 

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