Impact Stories
Menu --- Mapping Out a Light Luxury Brand’s E-commerce Market Potential and Entry Strategy in China
Ingredients --- Evaluating Portfolio Brand Strategies against Consumer Needs and Sensitivities, for a Global Luxury Group
Dishes --- Identifying E-commerce Partner(s) and Supporting Business Operation for a Major International Consumer Care Brand
Dishes --- Developing a “The Trust Advisor” Training Program to Improve Store Service for a Luxury Group
Dishes --- Setting up Official E-commerce Presence on TMALL. HK Platform
Dishes --- Finding the Right Partner for an Apparel Specialty Retailer(s) in China
Dishes --- Implementing Digital and E-commerce Engagements to Boost a Premium Brand’s China Sales
Ingredients --- Understanding Chinese Consumers’ Behavior of Shopping on Official E-commerce Website of Luxury Brands
Menu --- Building a Practical Store Roll-out Plan and Investment Business Case for a Premium Fashion Retailer
Ingredients --- Assessing New Beauty Business Opportunities in China’s Premium Specialty Channel
Ingredients --- Commercial Due Diligence for a Leading Luxury Group
Ingredients --- Building the Case for China E-Commerce for a Luxury Lifestyle Brand
Dishes --- Implementing China E-Commerce with Overseas Fulfillment as a Distribution and Marketing Channel
Ingredients --- Identifying Customers and Market Entry Point for a Youth Lifestyle Brand
Menu --- Building the Investment Business Case for China for a Specialty Apparel Retailer

More >>

Retail


SmithStreet’s Consumer and Retail practice helps you identify and appeal to your customers in China.

China’s consumer market is constantly evolving, as sophisticated consumers upgrade their demands new consumers with more basic needs are constantly entering the market. We believe that success in this environment depends on having a clear understanding of what your consumers want, how their preferences are changing, and how the market is adapting. In this dynamic environment, our investigative, bottom up approach to interviews is highly effective for taking the pulse of consumers and the market and providing you with the clarity you need to develop your market entry or growth strategy.

We work with clients who are entering the market for the first time, as well as those who are looking for new opportunities to grow their existing business, and offer end-to-end strategy consulting services from initial market evaluation to implementation. Some of the services we provide to our clients are:

Ingredients (Market Assessment) - Know Market Well 

  • Identifying and mapping out your target consumers
  • Sizing your total market opportunity, or pockets of opportunity
  • Understanding consumer needs, purchasing decisions and approach to retail channels
  • Evaluation of consumer reactions to your brand and product

Menu (Strategic Planning) - Map Plan Out

  • Setting the right price for the China market
  • Evaluation of localization adjustments / product development needs
  • Determining the role of e-commerce in your China expansion
  • Mapping out distribution, through traditional channels or e-commerce

  • Determining whether to partner or self-operate

  • Building a business case for China market entry through self-operation


Dishes (Implementation) - Get Things Done


  • Designing digital marketing campaigns and launching the campaigns  

  • Determining optimal organization structure for market entry/growth

  • Finding the right partners for a brick-and-mortar and/or e-commerce entry or growth

  • Opening and managing online stores on the main e-commerce platforms


While we have worked with clients across a broad spectrum of consumer goods, we have developed particular expertise in several categories:

  • Retail apparel and accessories
  • Luxury goods
  • Food & Beverage
  • FMCG
  • Consumer electronics

  • Hospitality


Please see our previous work in "OUR CASES" and request Chinese version by email 

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