Impact Stories
Ingredients --- Mapping Out Hematology Lab Market in China’s Tier 1 & 2 Cities Regarding Cytogenetic Tests and Capital Equipment
Menu --- Developing “5-Year Go-to-Market” Strategy by Accessing China Market Potentials in All Mature and Emerging Customer Segments
Ingredients --- Development of China's ICL Market for Medical Testing
Ingredients --- Evaluating the Market Potential for A World-class Specialty Biopharmaceutical Company in Asthma Management
Ingredients --- Identifying Market Size and Market Share of Pathology Equipment and Consumables in 2016 to 2020 in Grade II Hospitals
Ingredients --- Investigating Competitors Performance and Growth Plans in China’s Advanced Wound Care Market
Menu --- Building E-commerce and Digital Marketing Strategies
Ingredients --- Assessing Market Opportunities for 12 Targeted Drugs Categories for Financial Investment
Ingredients --- Diversification to OTC and Nutritional Traditional Chinese Medicine (TCM) Market
Ingredients --- Increasing Future Revenue Opportunities for Clinical Information Systems (CIS) X
Ingredients --- Evaluation of Opportunities on Prescribing Drug X (Future Entrant) for the Treatment of Disorder A
Menu --- Commercialization Strategy for Second-Line Treatment Drug X
Ingredients --- Opportunity Assessment and Market Entry Strategy for Active Pharmaceutical Ingredients X and Y
Menu --- Retail Distribution Strategy for “Mom-and-Baby” Consumer Health Products
Menu --- Rationalizing China Pricing for Medical Consumable Products X and Y
Ingredients --- Market Validation and Concept Testing for Basic Medical Insurance (BMI) Wrap-Around Product X
Menu --- Mapping Key Pockets of Consumer Opportunity and Flavors to Introduce
Ingredients --- Assessment of Market Opportunities for Critical Illness and Hospital Cash Insurance Products
Ingredients --- Identified Opportunities and Optimal Partners for Histology Devices in Grade II Hospitals

More >>


SmithStreet’s Healthcare Practice provides companies who want to enter China or who are already operating in China with relevant regulatory, commercialization, financing and physician/ patient behavior insights to effectively design and implement strategies – be it market entry, expansion, commercialization, price optimization, distribution or others.

Healthcare in China is one of the biggest and fastest growing in the world, largely driven by growth in government expenditures and increasing purchasing power of consumers for private healthcare consumption. The market has become lucrative for local and foreign corporations alike. It has encouraged foreign companies who have already penetrated to continuously expand to cover other developing regions and has invited other multinational firms to consider designing an entry strategy to capitalize on this growth.

In this dynamic and complex environment, our investigative, bottom-up approach to primary research is highly effective in helping you develop a suitable market entry or growth strategy for your business.

We work with clients who are entering the market for the first time, as well as those who are looking for new opportunities to grow their existing business, and offer end-to-end strategy consulting services from initial market assessment to implementation. Some of the typical issues we help our clients to solve include:

Ingredients (Market Assessment) - Know Market Well

  • Uncovering national and local regulatory requirements and processes
  • Sizing your total market opportunity, or pockets of opportunity
  • Identifying and mapping the financing capabilities of your target consumers as influenced by insurance and reimbursement
  • Understanding consumer needs, purchasing decisions, and approach to different sales channels
  • Evaluation of consumer reactions to your brand and product

Menu (Strategic Planning) - Map Plan Out

  • Identifying the right entry or growth strategy model (i.e., self-operating vs. partner-driven)
  • Designing the appropriate commercialization strategy based on industry best practices
  • Setting the right price for the China market
  • Evaluation of localization adjustments / product development needs
  • Mapping out the optimal distribution network, leveraging traditional and non-traditional (e.g. e-commerce) sales channels

  • Determining the role and impact of e-commerce in your China expansion

  • Building a business case for China market entry / expansion through self-operation

Dishes (Implementation) - Get Things Done

  • Determining optimal organization structure for market entry/growth
  • Finding the right partners for a brick-and-mortar and/or e-commerce entry or growth

While we have worked with clients across a broad spectrum of healthcare categories, we have developed particular expertise in several categories:

  • Consumer health
  • Prescription and other specialty pharmaceutical drugs
  • Medical devices and consumables
  • Professional medical services

  • Health insurance

Please see our previous work in "OUR CASES" and request Chinese version by email 

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