THOUGHT LEADERSHIP

Chinese APPs | Apr 24, 2017

Chinese APPs You Should Know About (Updated)

Chinese consumers use APPs designed in China for Chinese consumer needs for virtually everything. This includes online purchasing, sending messages, booking movie tickets, planning a trip and ordering meals (as a start). When trying to understand the Chinese consumer it is important to understand how these APPs work and why they are successful. more

E-commerce, Luxury | Apr 11, 2017

Ecommerce and Luxury

In 2016 we saw many luxury brands expand into the ecommerce space and as the year of the rooster unfolds we will expect to see more. As consumers adjust to purchasing online and their level of comfort in these purchases continues to grow luxury brands and categories will continue to expand.more

WeChat | Jan 06, 2017

Searching for WeChat Articles

Anyone who is involved in marketing to Chinese consumers knows just how important WeChat is to building brand recognition and activating consumer engagement. With China being mobile first and WeChat first, in many ways, we tend to see the WeChat system as a closed loop (i.e. if your not on the WeChat platform itself you can't have access to its content). But there is one way for those of us, who prefer to use our browsers, to check out WeChat posts and articles without being on our mobile device and that is China's 3rd largest search engine, Sogou.
more

Luxury | Nov 24, 2016

Airports, a Bastion for Luxury Retail in China

Over the past year we have all heard news that doesn't bode well for retailers in China. Brands are closing stores, growth is slower than we hoped for and, as we have observed at SmithStreet, consumers are trading in luxury goods for luxury experiences. With all that being said, we have some good news to bring you today. Airports and duty free are on the rise, beating the odds and don't look to be slowing down anytime soon.more

E-commerce | Sep 02, 2016

Coach's First Attempt at Tmall, a Blunder or Strategy?

Within 2 months of opening their store, Coach announced it was closing. The closure raised many eyebrows in the retail industry and speculation ensued. Many beleivng it was due to low sales volume and others thought logistics issues / technical challenges were at the heart of the closure. In an effort to save face, Coach's PR announced that the first month was a trial period and therefore the closure should not be looked at as a failure. 

more

Advertising | Aug 18, 2016

How Chinese Companies Advertise on the Streets of China

On Free Lunch we spend a lot of time looking at foreign brands and their approach to digital marketing and ecommerce in China. This week we are going to serve you something a little different. We are going to take a look at Chinese companies and give you a glimpse into how they reach Chinese consumers on the streets of China.more

Generation Z | Aug 03, 2016

What do you know about China's Generation Z?

China's Generation Z aren't using WeChat; They make their own decisions and have the potential to shake things up on Tmall.more

Chinese Consumers | Jul 27, 2016

How to get 100,000 Chinese Consumers in Your Store

Starting in March of 2016 Tmall/Taobao launched a live streaming function on their ecommerce platform and have seen a massive buzz generated around the new feature.more

Shopping Mall | Jul 20, 2016

Parkson is Mixing Things Up to Reach Today's Chinese Consumers

This week we are introducing you to Parkson Core Mall. This mall used to be a traditional Parkson Mall (carrying premium and luxury), but is now mixing it up and experimenting with a new strategy to reach today's Chinese consumers (middle class and millennials). After the mall's transformation Parkson claims their daily traffic is up 800% and daily sales revenue tripled. In their first two days after opening, the mall generated record sales revenue of 23 million RMB.






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Chinese Consumers | Jul 06, 2016

Do you know how Chinese consumers shop online? (Pt.2)

Chinese consumers believe following celebrity choices for light luxury/luxury brands can help them keep trendy. Michael Kors became well known by Chinese female consumers after a famous actress Gao Yuanyuan's endorsement.more

Brexit | Jun 29, 2016

Brexit Doesn’t Just Mean More Chinese Tourists, It Means More China Commerce

Earlier today we saw Bloomberg News post an article, Brexit Sends Tourists Flocking to London to ‘Buy, Buy, Buy’ stating, “Searches by Chinese for U.K. holidays 'sky rocketed' on Ctrip.com International Ltd.’s travel booking app, the company said, while Chinese news site Phoenix implored visitors to London to ‘Buy, Buy, Buy.’”



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Chinese Consumers | Jun 22, 2016

Do you know how Chinese consumers shop online? (Pt.1)

It is well known that Chinese online consumers search high and low to learn as much as they can about products and brands before they purchase. According to a report by BCG, around 90% of product based online shopping activities are related product education.more

Middle-class | Jun 15, 2016

A Middle-Class Force Awakens pt. 3

Gucci recently displayed an exhibit in Shanghai to introduce the influences of Alexander Michele, its critically well-received new designer. The gallery was well-curated and took me through the playful world-view of Alessandro Michele and the work that he is doing at Gucci and put it in context, without directly commercializing the brand. This would be apparent to anybody paying attention carefully.
more

Middle-class | Jun 08, 2016

A Middle-Class Force Awakens pt. 2

In 2014 SmithStreet conducted a study for a major luxury conglomerate going into 300 luxury consumer wardrobes across 13 cities in China and talking to luxury spenders on store service, discovering that store service was really great if you were recognized by that store manager as a VIP. If not, you generally received unsatisfactory store service, and this was more pronounced when compared to travelers who have experienced store service abroad.more

Middle-class | Jun 01, 2016

A Middle-Class Force Awakens

Five years ago we would hear stories about the young, entry-level office receptionist working at a multinational in Shanghai who would save up three months of her salary in order to purchase a Louis Vuitton bag. Those days are long gone, and we now have to understand a new normal for the marketplace for luxury goods in China.more

Retail | May 19, 2016

3 Chinese Fashion Brands You Should Know About

As we all know Chinese consumers love to shop and hunt for deals. Even as the market changes and evolves Chinese consumers will still be some of the most savvy and sophisticated around the world.more

Luxury and Retail | Apr 21, 2016

3 Easier Ways to Enter or Grow in China

Over past couple years the Chinese market has become increasingly competitive for luxury and retail brands. This has made official entry into the market a more difficult question for brands a companies to consider. These reasons can range from the cost to operate a flagship store in a premier shopping center to the ability / resources to generate brand interest on social media. This week for free lunch we will be serving 3 "easier" ways for brands begin exploring the China market.more

Chinese Consumers | Apr 13, 2016

What Do Chinese Consumers Want

During our SmithStreet annual offsite trip we conducted a workshop to identify the needs of brands and consumers. We thought we would share our findings with you and hope these findings will help to bring you the clarity they brought us.



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E-commerce | Apr 07, 2016

E-Commerce in China Strategy

Making the decision to join China's growing e-commerce market can be a daunting tasks. Brands have to consider consumer reactions, the impact on brand image and timeline for return on investment.

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Cross-border Ecommerce | Mar 30, 2016

China's Cross Border Tax Reform

Currently cross border ecommerce in China is taxed through the "postal articles tax" which varies according to category. For example, mom and baby products are taxed at 10% while cosmetics are taxed at 50%. Starting April 8th of this year tax reforms will come into effect that will change the current landscape of cross border ecommerce in China and present both opportunities and challenges for companies and distributors across a variety of categories.

more

WeChat | Mar 23, 2016

Why WeChat is So Much More Than Whatsapp

This week we will be taking a look at WeChat and Whatsapp. Although both are dominant social platforms WeChat's service 
offerings and brand capabilities make this platform far more meaningful to the users and valuable for consumer engagement.






more

Advertising | Mar 16, 2016

Ads that Strike a Chord with Chinese Consumers

Strong advertisements in China are those that reflect the complexity of the people that live here. In the Adidas commercial, "life is created by yourself" they were able to tap into several of these facets in order to display their brand as both for sport and leisure. 

more

Digital Marketing | Mar 02, 2016

Choosing the Right KOLs for Your Digital Initiatives in China

Chinese KOLs come in all different shapes and sizes. They can be utilized to develop brand awareness and drive traffic to your social media or ecommerce channels. Here are 5 key factors we consider when selecting KOLs for our clients:more

WeChat | Feb 24, 2016

5 Brands, 5 Great WeChat Strategies

Customer service, location based services, WeChat shop and fashion show on the go, games and VIP membership are the five great strategies on WeChat applied by five big brandsmore
Connect with SmithStreet
In the News

Reuters|Nov 18, 2016

New Look Seeks Fashion Edge in China with Local Designs

Bloomberg|Jul 18, 2016

Nestle Seeks China Turnaround Online as Competitors Abound

German Chamber|Jun 16, 2016

A Middle-Class Force Awakens

Retail Real Estate|Apr 07, 2016

The China Challenge: Where to Expand Luxury Retail

Luxury|Apr 07, 2016

Luxury Firms React to China Economic Upheaval

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